Greggs is the UK’s leading bakery food-on-the-go retailer with over 1,700 shops across the UK, serving millions of customers each week. Expert bakers for 75 years, they specialise in daily fresh shop-made sandwiches, confectionary and savouries, which are freshly baked in the shop ovens throughout the day. These products are further complemented by growing ranges including freshly ground coffee, breakfast and Balanced Choice.
Greggs first entered the Northern Ireland market in 2015, via a franchised shop in the Applegreen Service Station on the M2. This was followed by a further two franchised shop openings in partnership with Applegreen on the A26 outside Ballymena and on the M1, near Lisburn. On 22 March 2016, Greggs opened its first company-managed shop in Northern Ireland in Boucher Retail Park, which was followed by openings on Belfast’s Royal Avenue, Dargan Road and Castle Lane.
Morrows acted as Greggs Press Office in Northern Ireland, working in partnership with the Greggs’ team in Newcastle to successfully launch its new company managed shops in Northern Ireland. We managed all media relations, communication with key stakeholders and promotional activity for the various shop openings.
