The Ballylumford Power-to-X project is part of the Department of Business Energy & Industry Strategy (BEIS) Longer Duration Energy Storage (LODES) Demonstration innovation competition and was awarded approximately £1m in funding to take the project forward.

This pilot energy storage project is based in Ballylumford near Larne and is a front-end engineering design (FEED) study to demonstrate the concept of innovative, first-of-a-kind, longer duration energy storage technologies. Bringing together the Consortium of B9 Energy, Mutual Energy, Islandmagee Energy Ltd and the Net Zero Technology Centre it is designed to validate the concept of innovative, first of-a-kind longer duration energy storage technologies to provide grid flexibility to the electricity network and which can be deployed at scale.

Ultimately the Ballylumford Power-to-X Project seeks to create a full-cycle hydrogen economy, from production, storage and distribution to usage at the site. This will be critical both to delivering the crucially important energy transition for Northern Ireland and maintaining a robust security of energy supply in the future.

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Morrows has supported the project on all its communication needs since its inception in early 2022. Working with all partners we have delivered a detailed communications and stakeholder engagement plan and supported the delivery of this plan using a range of communication tools.

This has included developing the project brand and all associated communication assets such as project website, video and promotional material.

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We have also managed all media and stakeholder engagement relations activity for the project, writing and issuing all press releases, managing photography and fielding media requests. Key to our messaging approach has been to outline the potential project benefits and the key role it can play in the decarbonisation challenge, organising stakeholder events and engagement/speaking opportunities.

We have also established and managed the various social media channels for the project and delivered planned content updates to keep stakeholders and key audiences updated on the projects’ progress.

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