Morrow Communications was first appointed by the Roe Park Resort to devise and implement an integrated communications plan to support the rebranding of the resort. This included initial brand development, design and advertising, underpinned by a tailored PR campaign focussed on change management, media relations, internal communications and an advocates’ engagement programme. Our ongoing work with this award-winning business utilises a range of integrated services to promote their extensive offering in the tourism and hospitality market, as well raising the resort’s corporate profile.